PointLoyalty - loyalty programs online » promotion http://www.pointloyalty.com/blog Mon, 29 Aug 2011 15:01:46 +0000 en hourly 1 http://wordpress.org/?v=3.0 Promotion in social networks http://www.pointloyalty.com/blog/2010/02/24/promotion-in-social-networks/ http://www.pointloyalty.com/blog/2010/02/24/promotion-in-social-networks/#comments Wed, 24 Feb 2010 12:06:00 +0000 admin http://www.pointloyalty.com/blog/2010/02/24/promotion-in-social-networks/ Continue reading →]]> At first glance the importance of social networks in promotion of your goods or services is really overrated.
Major drawbacks:
- Promotion specialists – almost all of them behave non-professionally and lack basic skills
- Groups – the most important mechanism to organize “fun clubs”. In practice it is hard to navigate there, they are full of spam and advertisements. Looks like they were created only to spend customers money.
- Virus videos – people send it each other only to have fun. It is doubtful that anybody will ever remember the brand which was mentioned there

We don’t want to challenge the importance of social networks and their future potential in promotion of your brands\services but right now we see the situation in a way we described here.

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