http://www.pointloyalty.com/blog Mon, 29 Aug 2011 15:01:46 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.pointloyalty.com/blog/2011/07/04/when-luxury-loyalty/ http://www.pointloyalty.com/blog/2011/07/04/when-luxury-loyalty/#comments Mon, 04 Jul 2011 12:23:22 +0000 admin http://www.pointloyalty.com/blog/?p=3 Continue reading →]]> Good article on loyalty in luxury segment:
http://blog.colloquy.com/2011/06/30/when-luxury-loyalty
The point is that big brands do not expose bonus points and discounts to their customers, especially rich and young ones. Instead, they provide individual offers and services, close communication and privileged access to new items. There is a way to run points accounting internally and never let customers to know about it. This certainly works for luxury market segment.

]]> http://www.pointloyalty.com/blog/2011/07/04/when-luxury-loyalty/feed/ 1 http://www.pointloyalty.com/blog/2009/06/08/discounts-or-bonus-points/ http://www.pointloyalty.com/blog/2009/06/08/discounts-or-bonus-points/#comments Mon, 08 Jun 2009 08:51:00 +0000 admin http://www.pointloyalty.com/blog/2009/06/08/discounts-or-bonus-points/ Continue reading →]]> In books on marketing it is possible to find a lot of materials why bonus points are better then discounts. There are also many comments from customer loyalty experts on according internet web sites. But our clients ask us quite often – why do you offer only bonus points system, we want to get a flexible enough discounts.
For PointLoyalty Manager it is absolutely not relevant how you use calculated bonus points. You can name them “calculated discounts” and redeem them as you want. If you are working with PointLoyalty Manager in online mode you can use bonus points to reduce total amount of each customer’s receipt.
Everything depends on rules you define in the system.

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