Tag Archives: marketing

When Luxury = Loyalty

Posted on July 4, 2011 by admin

Good article on loyalty in luxury segment: http://blog.colloquy.com/2011/06/30/when-luxury-loyalty The point is that big brands do not expose bonus points and discounts to their customers, especially rich and young ones. Instead, they provide individual offers and services, close communication and privileged … Continue reading →

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Discounts or Bonus Points?

Posted on June 8, 2009 by admin

In books on marketing it is possible to find a lot of materials why bonus points are better then discounts. There are also many comments from customer loyalty experts on according internet web sites. But our clients ask us quite … Continue reading →

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