PointLoyalty - loyalty programs online

Last few weeks we were actively studying existing business applications for social networks. If the result of our research will be interesting – we will publish a separate post on it.
It is already evident that there are not that many marketing applications designed for social networks. Software developers could not create applications which could be interesting enough for network participants. Few existing applications could not spread widely among users – virus marketing did not work for them. So, preliminary summary – despite the common agreement on importance of representing business needs in social networks, such representation is very basic at the moment – only specialized groups and few applications with embedded promotions.

Being on a conference in a place where usually spend vacation time…
One of the local companies demonstrated an interesting technical solution for solving next problem of internet shops:

Some company announce that it is ready to sell certain product at X price instead of standard Y – if the whole stock of N product items will be bought at the same time.

Then the customer is involved into getting N buyers of the product for this company, not only the company itself.
Of course, the program can be much more complex – the price can depend on the date, one can define a limit for price decline, there can be various options to handle purchase refusals, but the essence is this: “Hey, customer, let’s get those N other buyers and you will get the product cheaper”.

Us usual – from our email exchange:
Pay attention that we DO NOT provide full scale trainings on loyalty programs organization for your particular business. We assume you have marketing people responsible for business development or you use services from according consulting companies. We can only give some hints on what to start with, or point out some common marketing issues besides full technical support on establishing loyalty system in your organization.
So, in our trainings we concentrate on all technical issues in using bonus programs, details of PointLoyalty Manager functioning and some initial steps of overall organization of customer rewards system in your company. In any case if we encounter marketing issues which go beyond our competency we will recommend marketing specialists for you.