PointLoyalty - loyalty programs online » loyalty programs

When Luxury = Loyalty

admin — Mon, 04 Jul 2011 12:23:22 +0000

Good article on loyalty in luxury segment:
http://blog.colloquy.com/2011/06/30/when-luxury-loyalty
The point is that big brands do not expose bonus points and discounts to their customers, especially rich and young ones. Instead, they provide individual offers and services, close communication and privileged access to new items. There is a way to run points accounting internally and never let customers to know about it. This certainly works for luxury market segment.

Loyalty programs. Software.

admin — Wed, 23 Sep 2009 11:00:00 +0000

A little bit of self-promotion
The last news posted in our blog covered the new possibilities of PointLoyalty Manager System.
Development and support of Loyalty program system for bonus calculation as SaaS tool has been and remains the main activity of our Company.
Besides this we always have been and currently continue the development of custom software both in marketing sphere of Loyalty programs and other related spheres. Our Company has sufficient resources to carry out such tasks.
Thereby, even if currently you do not plan the implementation of bonus systems in your business, but you like the design and presentation of our PointLoyalty Manager product, it may well be that we are able to help you in questions of other type of automation.
For all questions of cooperation, please, contact the Commercial Department of the Company - sales@pointloyalty.com

Loyalty programs and financial crisis

admin — Mon, 02 Feb 2009 11:17:00 +0000

Everybody these days heard about worldwide financial crisis and its impact on the real economics. What it brings to marketing and customer loyalty reward programs?
Any financial turbulence naturally hit luxury market segment first. Buying things which are not necessary for your daily life can be postponed to a better time. But people have started to cut spending on things which were common to buy during stable years. Car sales, for example have declined by 20% comparing to the previous year. So, step by step, people reduce consumption, companies reduce spending and cut investments. There is a fear that organizations will cut most marketing efforts in particular deployments of customer loyalty programs.
Indeed, if crisis is here for a long time – many companies will fight for the survival and skip optimization of working with customers to retain the best of them. On other side some companies may decide to completely cut budgets on required modernization, automation, etc. People responsible for the budget planning can think following: we lived without this for 100 years; we will live without this next 100 years, nothing bad happened. If time to tighten the belts will come soon – such viewpoint has the right to existence but if the situation is not so bad we think it is better not to cut such important efforts. Reasonable investments are important for keeping the business running even in tough times.