Tag Archives: loyalty programs

When Luxury = Loyalty

Good article on loyalty in luxury segment: http://blog.colloquy.com/2011/06/30/when-luxury-loyalty The point is that big brands do not expose bonus points and discounts to their customers, especially rich and young ones. Instead, they provide individual offers and services, close communication and privileged … Continue reading

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Loyalty programs. Software.

A little bit of self-promotion The last news posted in our blog covered the new possibilities of PointLoyalty Manager System.Development and support of Loyalty program system for bonus calculation as SaaS tool has been and remains the main activity of … Continue reading

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Loyalty programs and financial crisis

Everybody these days heard about worldwide financial crisis and its impact on the real economics. What it brings to marketing and customer loyalty reward programs?Any financial turbulence naturally hit luxury market segment first. Buying things which are not necessary for … Continue reading

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