Category Archives: Uncategorized

When Luxury = Loyalty

Good article on loyalty in luxury segment: http://blog.colloquy.com/2011/06/30/when-luxury-loyalty The point is that big brands do not expose bonus points and discounts to their customers, especially rich and young ones. Instead, they provide individual offers and services, close communication and privileged … Continue reading

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On personalization of loyalty offers in coalition programs

Take a look at this interesting discussion on coalition loyalty programs and their prospects in US.Indeed, it is hard to recall any targeted offer in all coalition programs we have encountered so far.

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PointLoyalty Manager – once again in other words

Let’s make one more attempt to explain what PointLoyalty Manager actually does. PointLoyalty Manager let’s you create rules for processing user actions and compute according bonus points- on a base of user action itself- on a base of user characteristic- … Continue reading

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Trainings

Us usual – from our email exchange:Pay attention that we DO NOT provide full scale trainings on loyalty programs organization for your particular business. We assume you have marketing people responsible for business development or you use services from according … Continue reading

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Education Center

Take a look at the “Education Center” page on our web site.It is sometimes difficult to understand at first sight how our system works and what functionality is available. We of cause provide a full set of documentation and you … Continue reading

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Loyalty on Demand

Software itself and approaches to work processes automation are changing every year. Nowadays, additionally to traditional custom software development and deployment of existing automation systems it is possible to add a new type – renting software.Usual terms used to describe … Continue reading

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Loyalty blog

With this record we open a series of posts about customer loyalty programs. We are going to collect all related information and give our own view on the problem of building effective bonus loyalty programs and different aspects of their … Continue reading

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