Category Archives: rewards programs

When Luxury = Loyalty

Posted on July 4, 2011 by admin

Good article on loyalty in luxury segment: http://blog.colloquy.com/2011/06/30/when-luxury-loyalty The point is that big brands do not expose bonus points and discounts to their customers, especially rich and young ones. Instead, they provide individual offers and services, close communication and privileged … Continue reading →

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Unified loyalty cards

Posted on May 26, 2010 by admin

Last weeks we study the following issue – why unified loyalty cards did not get widespread adoption. What we mean by unified loyalty card? It’s a card that gets accepted in every store like store’s own card. Advantages are evident … Continue reading →

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Loyalty programs based on bonus points for internet shops. Slides for a conference.

Posted on March 15, 2010 by admin

1. What for the loyalty programs are.- Retain existing clients through a flexible rewards system.- Increase goods/services consumption by loyal satisfied clients.- Getting new clients by recommendations from loyal ones.2. Advantages of bonus points based loyalty programs.- Selectivity – targeted … Continue reading →

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Loyalty programs. The software.

Posted on January 8, 2010 by admin

Sometimes our critics say we are cheating – you create software for calculating bonus points based on complex set of rules. But accruing points to customers’ accounts is not what loyalty program term means.We agree with what they say – … Continue reading →

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Bonus calculation in web 2.0

Posted on September 18, 2009 by admin

Talking to the audience, different from the representatives of trading companies, at best we face with the difference in terminology when discussing the encouragement systems of customers. In worst case we face with the initial lack of understanding of why … Continue reading →

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PointLoyalty. SaaS loyalty programs supoprt system.

Posted on July 16, 2009 by admin

This is a short 2-minute presentation to explain once more about what we do What we doPointLoyalty company provides SaaS service for processing customer transactions and calculating bonus points for any type of business. Using our system you can assign … Continue reading →

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Processing large volumes of transactions

Posted on June 22, 2009 by admin

If you need to process a lot of transactions every day or use delayed bonus computations (for example you periodically transfer transactions data in files) you may start worrying about performance of transactions processing. Since we already met such issues … Continue reading →

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PointLoyalty Roadmap. New features in online user rewards system.

Posted on June 18, 2009 by admin

We have a list of features one can expect in next versions of PointLoyalty bonus loyalty system. This list is not final – we just want to let you know the direction we choose for the product.Here it is:- Extending … Continue reading →

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Discounts or Bonus Points?

Posted on June 8, 2009 by admin

In books on marketing it is possible to find a lot of materials why bonus points are better then discounts. There are also many comments from customer loyalty experts on according internet web sites. But our clients ask us quite … Continue reading →

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Installing PointLoyalty Manager on your own server

Posted on June 2, 2009 by admin

Let’s try to figure out when using our hosted onDemand PointLoaylty Manager system is not suitable for a customer and when he might choose to install the system on his local servers: 1. Big amount of loyalty offers running at … Continue reading →

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