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Category Archives: loyalty stories
When Luxury = Loyalty
Good article on loyalty in luxury segment: http://blog.colloquy.com/2011/06/30/when-luxury-loyalty The point is that big brands do not expose bonus points and discounts to their customers, especially rich and young ones. Instead, they provide individual offers and services, close communication and privileged … Continue reading →
Posted in Uncategorized, loyalty programs, loyalty stories, rewards programs
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Tagged loyalty programs, luxury, marketing
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Unified loyalty cards
Last weeks we study the following issue – why unified loyalty cards did not get widespread adoption. What we mean by unified loyalty card? It’s a card that gets accepted in every store like store’s own card. Advantages are evident … Continue reading →
Posted in loyalty programs, loyalty stories, rewards programs
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Tagged loyalty cards
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Create custom ratings using PointLoyalty Manager
We already mentioned several times that PointLoyalty Manager can be used not only for tracking bonus points in loyalty programs. It can be also used for maintaining various user ratings for internet resources such as social network sites, forums, etc. … Continue reading →
An interesting idea for shop owners
Being on a conference in a place where usually spend vacation time…One of the local companies demonstrated an interesting technical solution for solving next problem of internet shops: Some company announce that it is ready to sell certain product at … Continue reading →
When internet connection is lost
What will happen if the internet connection will be lost? This is one of most frequent questions we hear from our customers who are interested in our online product version.Our answer – nothing bad will happen. It is of course … Continue reading →
SaaS and protection of environment
We have discovered recently an interesting view on advantages of using SaaS software – see article «SaaS v. on-premises Software: Which One is More Green?».The author claims (with numbers and calculations) that using SaaS solutions in your business help you … Continue reading →
Non-standard use of PointLoyalty bonus processing system
We already wrote about one of our clients idea to use PointLoyalty Manager for calculating bonus points for company employees. Another interesting idea from our customers is to use PointLoyalty Manager as a system for computation points for a gaming … Continue reading →
Posted in bonus processing engine, employee loyalty, loyalty stories
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Tagged creative, pointloyalty manager
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Integration with financial applications
Researching PointLoyalty cooperation options with existing financial applications we discovered that not that many companies are really ready for online integration despite the claims of having open architecture, easy integration, plugins support, etc. Some companies provide a list of add-ons … Continue reading →
Posted in integration, loyalty SaaS, loyalty stories
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Tagged financial apps, integration
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Discounts or Bonus Points?
In books on marketing it is possible to find a lot of materials why bonus points are better then discounts. There are also many comments from customer loyalty experts on according internet web sites. But our clients ask us quite … Continue reading →
Loyalty programs in B2B sector
Many people think that loyalty programs do not work or, at least, not much useful in B2B market segment. They claim most important is personal relationships with the partners especially when you work together for a long time. This is … Continue reading →