Category Archives: loyalty programs

When Luxury = Loyalty

Posted on July 4, 2011 by admin

Good article on loyalty in luxury segment: http://blog.colloquy.com/2011/06/30/when-luxury-loyalty The point is that big brands do not expose bonus points and discounts to their customers, especially rich and young ones. Instead, they provide individual offers and services, close communication and privileged … Continue reading →

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Unified loyalty cards

Posted on May 26, 2010 by admin

Last weeks we study the following issue – why unified loyalty cards did not get widespread adoption. What we mean by unified loyalty card? It’s a card that gets accepted in every store like store’s own card. Advantages are evident … Continue reading →

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Online Customer Rewards service PointLoyalty (continued)

Posted on April 22, 2010 by admin

Market The main group of our customers is small and medium business companies, which cannot afford the development of their own bonus programs, and either didn’t use them or were involved into coalition programs.Primary market – retail (10% of the … Continue reading →

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Loyalty programs based on bonus points for internet shops. Slides for a conference.

Posted on March 15, 2010 by admin

1. What for the loyalty programs are.- Retain existing clients through a flexible rewards system.- Increase goods/services consumption by loyal satisfied clients.- Getting new clients by recommendations from loyal ones.2. Advantages of bonus points based loyalty programs.- Selectivity – targeted … Continue reading →

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Loyalty programs – optional secondary software

Posted on March 1, 2010 by admin

We like reading discussions where people argue that loyalty software is a secondary thing to worry about – this statement indirectly advertises our product.Using Pointloyalty Manager sets you free from software concerns at the start of customer loyalty programs and … Continue reading →

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When internet connection is lost

Posted on January 21, 2010 by admin

What will happen if the internet connection will be lost? This is one of most frequent questions we hear from our customers who are interested in our online product version.Our answer – nothing bad will happen. It is of course … Continue reading →

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Loyalty program cost and time to start

Posted on January 13, 2010 by admin

How expensive is the loyalty program and how fast it is possible to start it? Marketing forums novice members always ask such a question and never get a straight answer. This happens because it is impossible to give answer not … Continue reading →

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Administrator Console

Posted on November 3, 2009 by admin

From time to time we get requests to add administrator console to have control over multiple clients having their own loyalty programs, i.e. to add master-administrator mode.At this time we think there is a better way to handle such problem. … Continue reading →

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Identification of your loyalty program members

Posted on August 6, 2009 by admin

Here are some additional notes to the refined PointLoyalty REST API. What are personalIds – personal identifiers?When submitting the data on your members to the system you can pass personal identifier (personalId) field for every member. This field is required … Continue reading →

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PointLoyalty. SaaS loyalty programs supoprt system.

Posted on July 16, 2009 by admin

This is a short 2-minute presentation to explain once more about what we do What we doPointLoyalty company provides SaaS service for processing customer transactions and calculating bonus points for any type of business. Using our system you can assign … Continue reading →

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