Category Archives: bonus points

Loyalty programs based on bonus points for internet shops. Slides for a conference.

Posted on March 15, 2010 by admin

1. What for the loyalty programs are.- Retain existing clients through a flexible rewards system.- Increase goods/services consumption by loyal satisfied clients.- Getting new clients by recommendations from loyal ones.2. Advantages of bonus points based loyalty programs.- Selectivity – targeted … Continue reading →

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Loyalty program cost and time to start

Posted on January 13, 2010 by admin

How expensive is the loyalty program and how fast it is possible to start it? Marketing forums novice members always ask such a question and never get a straight answer. This happens because it is impossible to give answer not … Continue reading →

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Processing customers’ transactions

Posted on November 16, 2009 by admin

From the list of frequently asked questions… Consider following example: Let’s assume we have customer action – “purchase” with a set of attributes: product, category, price, amount, total sum, date of purchase, etc. A customer purchased two items: – product … Continue reading →

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Integration with our SaaS bonus processing solution

Posted on October 19, 2009 by admin

While testing the integration with e-commerce systems and after analyzing feedback from our customers who also do integration with PointLoyalty Manager we decided to extend our external access interfaces (REST API, web services). New features will help simplify integration works. … Continue reading →

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Calculating bonus points. Track sequence of customer’s purchases.

Posted on March 19, 2009 by admin

One of the most interesting features in «PointLoyalty Manager» system is ability to take into account the history of purchases of your customers.1. Most easy case of charging bonus points – for current purchase. I.e. while calculating bonus points the … Continue reading →

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What are bonus points

Posted on January 11, 2009 by admin

After finishing the first version of PointLoyalty Manager product and www.pointloyalty.com web site our employees started to send links to it to all their friends in order to get impressions and critical comments. The majority of answers were of the … Continue reading →

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