Market
The main group of our customers is small and medium business companies, which cannot afford the development of their own bonus programs, and either didn’t use them or were involved into coalition programs.
Primary market – retail (10% of the total number of loyalty programs participants), including e-trade, social networks and communities that need flexible systems of rating calculation.
Global market – USA ($1.2 billion on loyalty programs support in 2003, $2 billion- in 2009), also Europe– about €1.5 billion. In e-trade the approximate world expenses on loyalty programs amount to $200 billion.
Current status
SaaS service of PointLoyalty is fully developed and available in Russian and English versions.
Currently, we are improving the service features and entering into cooperation with partner companies:
• Technology companies: such as a company, involved in SMS informing, POS, RMS systems developers.
• Partners involved in product promotion: SaaS marketplaces, system integrators, marketing agencies.
Investments
Investment money will be focused on the following areas:
1. Product development:
• Accounting systems integration.
• POS terminals and RMS systems integration.
• Add support for coalition loyalty programs.
2. Promotion, advertisement.
3. Office, technical support, equipment.
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