PointLoyalty - loyalty programs online

At first glance the importance of social networks in promotion of your goods or services is really overrated.
Major drawbacks:
- Promotion specialists – almost all of them behave non-professionally and lack basic skills
- Groups – the most important mechanism to organize “fun clubs”. In practice it is hard to navigate there, they are full of spam and advertisements. Looks like they were created only to spend customers money.
- Virus videos – people send it each other only to have fun. It is doubtful that anybody will ever remember the brand which was mentioned there

We don’t want to challenge the importance of social networks and their future potential in promotion of your brands\services but right now we see the situation in a way we described here.

Last few weeks we were actively studying existing business applications for social networks. If the result of our research will be interesting – we will publish a separate post on it.
It is already evident that there are not that many marketing applications designed for social networks. Software developers could not create applications which could be interesting enough for network participants. Few existing applications could not spread widely among users – virus marketing did not work for them. So, preliminary summary – despite the common agreement on importance of representing business needs in social networks, such representation is very basic at the moment – only specialized groups and few applications with embedded promotions.

Let’s make one more attempt to explain what PointLoyalty Manager actually does.

PointLoyalty Manager let’s you create rules for processing user actions and compute according bonus points
- on a base of user action itself
- on a base of user characteristic
- on a base of user previous activity (actions performed prior to current date)

Computed bonus points are then added to user accounts and the sum on one’s account represents how loyal the user is to the company.

Examples of using our system in real life:
- Computing bonuses – in real time mode.
- Computing discounts – in real time mode (calculated amount gets subtracted from total price amount )
- Discounts – delayed calculations
- Maintaining user ratings – delayed calculations

Theoretically there are much more applications, but we will keep listing real-life examples here.