Talking to the audience, different from the representatives of trading companies, at best we face with the difference in terminology when discussing the customer rewards systems. In worst case we face with the initial lack of understanding of why the company needs to encourage and keep its customers.
Terminology
If the representatives of trading organizations set the problem of loyalty programs creation and use exactly this term, then in other areas the given terminology is not established. Bonus systems, systems of prize points calculation, encouragement systems, systems of customers rewards…..Everything, but not the loyalty programs; although, as we have mentioned before, the difference in terminology doesn’t affect the essence of creation of such programs.
Usage
If the representatives of trading organizations understand the importance of rewards systems’ creation, then for the owners of other business trends the necessity of such a system is not initially obvious. Thus, acquaintance with our product will help not only to meet the exciting needs, but also to form the specific market - at least you have something new to offer to your customers.
In general
Always and in every scheme:
- We have a customer
- We have the rules of his/her encouragement
- We have a scheme of bonus calculation according to a set rules.
Thereby, if you are interested in creation of your customer’s rewards system – you can be sure that our system is created for you. Well, you can try at least 
And do not be confused by the unusual terminology, you can always use your own when designing the individual templates and rules.
For all questions on possibility to use our application for your Company, please, contact the support service - support@pointloyalty.com