Rewarding your customers

Let’s re-iterate over evident things once again
— Why companies establish customer loyalty programs?
— To reward their loyal clients.
— Why companies abandon simple discount programs?
— Discounts are impersonal.
Why then it is a very often case when rewards in bonus loyalty programs come to impersonal gifts listed in catalogues of doubtful goods taking valuable place in warehouses?
As we already wrote, an issue of proper rewarding customers is one of the most important issues in organizing customer loyalty programs. Be creative when choosing how to do bonus redemption. It is not enough just to calculate bonus points; more important is to properly convert them into valuable rewards for your customers.
One interesting example:
One chain retailer in Russia has established a usual bonus loyalty program but added one interesting feature. Before the New Year holidays they send to all customers who gained certain amount of bonus points a special VIP card which allowed to avoid standing in long queues days before the New Year. They opened a separate checkout counter for owners of VIP cards. The chance to spend much less time doing necessary purchases was a major driving force of this program believe it or not.
So, think twice when you organize bonus points redemption – be creative and avoid giving your customers only option to choose from dull catalogues of unsold items.