Monthly Archives: March 2009

REST Loyalty API.

Posted on March 30, 2009 by admin

There is a new release of PointLoyalty Manager bonus loyalty management system coming out next week.New version features better and wider support for web developers.In addition to already implemented Web Services there will be REST-based integration support (see Representational State … Continue reading →

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Why to use PointLoyalty Manager?

Posted on March 23, 2009 by admin

Sometimes we got questions of the type: Why should I choose PointLoyalty Manager for managing my loyalty programs? What are the benefits and why you are better then other loyalty solutions’ vendors?Here is a short answer. Our major advantages are:1. … Continue reading →

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Calculating bonus points. Track sequence of customer’s purchases.

Posted on March 19, 2009 by admin

One of the most interesting features in «PointLoyalty Manager» system is ability to take into account the history of purchases of your customers.1. Most easy case of charging bonus points – for current purchase. I.e. while calculating bonus points the … Continue reading →

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Employee loyalty

Posted on March 16, 2009 by admin

I watched staff turnover situation in one (not so big) company. There was no turnover in it since very long time. After one of the leading managers has left the company employees started to quit thick and fast. I talked … Continue reading →

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Rewarding your customers

Posted on March 12, 2009 by admin

Let’s re-iterate over evident things once again — Why companies establish customer loyalty programs? — To reward their loyal clients. — Why companies abandon simple discount programs? — Discounts are impersonal. Why then it is a very often case when … Continue reading →

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Loyalty. Software as a Service?

Posted on March 10, 2009 by admin

We already mentioned in the post (http://www.pointloyalty.com/blog/2009/02/24/loyalty-on-demand/) dedicated to ‘software-as-a-service’ why this approach is not yet very popular. Besides all issues described we can list some additional obstacles: the fear to disclose company’s sensitive data and business processes automation reluctance … Continue reading →

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Loyalty – definitions

Posted on March 5, 2009 by admin

After taking part in discussions on forums it appeared that people have different understanding of ‘loyalty’ term. Here we try to list some of definitionsCustomer loyalty can be defined as a positive attitude of customer towards a product, brand, retail … Continue reading →

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Working with PointLoyalty Manager

Posted on March 2, 2009 by admin

After getting familiar with PointLoyalty Manager system, all the future work can be nominally divided into 2 major steps:— Setup application according company business details and create loyalty programs and offers – tasks for marketing staff— Setup data transfer channels … Continue reading →

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