PointLoyalty - loyalty programs online

Assume, you created a customer reward program in our system and after processing real transactions you have got bonus points charged to member accounts. What’s next?

It is required to notify program members about earned bonuses and provide a way for them to browse the history of purchases and received bonus points. Your client should see that bonus calculation system is absolutely transparent. Bonus points do not appear from nothing and will not disappear suddenly.
We provide 3 ways to notify your program’s members:
1. You add a link on your web site to our special member console application. Your clients will get all relevant information using our online application hosted on our site. This does not cost you a dime – just put a link to our application to your web site.
2. You want to create an application yourself providing some additional functionality like notifying clients using SMS. In this case costs of development depend on your requirements. We provide API to get the data from our system. Please contact us support@pointloyalty.com to get help on integration issues.

3. You don’t have a web site and you don’t need it at all. Just let your clients know the link to this page http://www.pointloyalty.com/member.html and tell them that your company is our partner. Your loyalty program’s members will be able to browse their bonus points directly from our web site.

We are ready to discuss any additional requirements and ideas on notifying on the system of your member’s notification.

Software itself and approaches to work processes automation are changing every year. Nowadays, additionally to traditional custom software development and deployment of existing automation systems it is possible to add a new type – renting software.

Usual terms used to describe software rent:
SaaS – Software-as-a-Service
SoD - Software-on-Demand

There are evident benefits for the customer: making project start cheaper, payment for real usage, reducing costs and resources required for installation and support, predictable schedule of payments, etc.

This approach is also rational for software vendors since it allows penetrating new markets easier. On a global scale SaaS is not a new thing and it is late to speak how this approach revolutionizes the industry, but it is too early to say it became commonplace.

At current time the crisis will probably push some companies to use SoD. It is hard to live without further automation and the path for cutting costs will force companies to search for new solutions. We expand our services exactly in this direction. So, if you think about ‘loyalty on demand’ solutions, you are probably our future client.

We have tried to simplify initial steps of working with the system and make it easier to understand principles of creating loyalty programs and calculation rules.

Following information is available:

1. If you are on the web site
- Take a look at application screen forms: http://www.pointloyalty.com/app_screenshots.html
- Read the FAQ: http://www.pointloyalty.com/faq.html
- View online presentation: http://www.pointloyalty.com/about.html
- Read manual: http://www.pointloyalty.ru/doc/user_manual_ru.pdf

2. If you have logged into the system (in demo mode or after registration)

- “Introduction” page will help you start working.
- Context help with examples on every page (”Help” button).
- Option to create sample data while registering.
- Status panel showing what data is defined and what is required to define to move further.

If this is not enough – please send you questions to support@pointloyalty.com.

Starting loyalty program is an attempt to set special relationships with customers and it is not always bound with rewards. Trying to set proper relationships is a delicate process and people need to act carefully and accurate.
Here is small example.
Many companies nowadays send greeting cards to their loyal customers in case of birthdays, approaching Christmas holidays, etc. In this way they pay attention to most valuable customers.
One company while sending greetings upon some holiday accidently mistyped client names on greeting cards because of software error. The company has got following reaction from customers:
- majority of people have ignored this error
- 2-3% of customer made phone calls to find out what’s going on and were quite unhappy
- few customer actually filed a lawsuits against the company!

Of course, filing a lawsuit in this case is definitely an overreaction, but 97% of clients now think that there is a disorder in the company and 3% are actively unhappy.

To summarize – your personnel must follow high quality standards when working in such a sensitive area as customers relationships. By doing mistakes it is easier to loose existing loyalty instead of raising it.